Personal brand – why build a personal brand?
Building a personal brand for your business helps differentiate your company from your competitors. And creating a personal brand identity will help you build trust with your customers/clients.
We’ve said it time and time again, people buy people. In order to excel in your business you need your customers to connect with you, and you need your brand to resonate with them.
In this article we will look at why building a personal brand is important. We’ll also look at some of the benefits and our top tips when creating a personal brand identity.
People buy People
If you want to build a reputable, successful brand, then the key ingredient is trust. Trust is the core of any successful business. It isn’t enough to just SAY you’re an expert in your field, or that you sell good quality products. You need to be able to PROVE it.
The way to do this is of course to show your customers who you are, what you’re about and why your business is worth their money! If your customer trusts you, they’ll keep coming back.
This is why we encourage our clients to create videos for their social media. It’s vital when building your own personal brand that you can provide authentic content to your customers. What better way to do this than video? You’re open, honest and most of all human. Video is 600% more successful than print and direct mail combined! So, as awkward as you may find videoing yourself, it is one of the best marketing tools at your disposal.
The benefits of building a personal brand for your business
We now know the main reason for creating a personal brand identity is to gain trust from potential customers and to ensure they return to you. However, there are a number of benefits building a personal brand can bring to your business:
1. Build your network
When you showcase who you are, what your business offers, and the expertise you have, you encourage others to see value in your business. Your personal brand makes it a lot easier for others to want to connect with you, which will help build your network.
2. Increase your clientele
Building a personal brand ensures your potential clients/customers see that you’re an expert in your field. This is especially important if you offer a less niche product/service, as you want to stand out from the crowd.
3. Position yourself as a leader
Creating a personal brand identity will help others to see you as a leader in your industry. Connecting with you on a deeper level, making a more personal connection, building that trust we’ve spoken so much about. This all helps encourage customers to view you as the leader in your industry. More so than a similar business that doesn’t have a personal brand.
How to build a personal brand
Now you know why building a personal brand is important, and some of the benefits you’ll receive. You now need to know HOW to build a personal brand. Here are our four top tips on creating a personal brand identity:
1. Be authentic
The first step you need to take when creating your business is laying your foundation. In order to do this, you need to be authentic. A lot of Entrepreneurs believe you need to create a business persona, but this isn’t the case. As you now know, people buy people. It’s important you’re real and true to yourself, your brand, and your business.
2. Find your ideal customer
Your product/service won’t suit everyone. And this is why you shouldn’t try selling to everyone. Decide who your ideal customer is; and go from there. Too many new business owners try to appeal to everybody. By doing this your product won’t reach anyone. Once you’ve found your ideal customer, you can then begin to focus your marketing efforts around them.
3. Invest in a professional business website
We spoke previously about the benefits a website provides in our blog – 7 reasons why you need a professional business website for your business. If you haven’t read this blog, we advise you do, especially if you don’t already have a professional business website. Not only does hiring a professional website designer actually save you both time and money, but it will also help increase revenue and boost traffic to your site.
4. Take the time to make a content strategy
Providing free content to your customers is one of the best things to do when building a personal brand. You can show off your expertise, provide information on your niche product/service. And, on top of this, a content strategy helps you focus on your target audience, improve traffic to your website and increase sales. For more information about what a content strategy is, and how it will help your business succeed, read our blog – Why using a content strategy is essential for your business.
Building your personal brand, in a nutshell
- Creating a personal brand identity builds trust with your customers
- In order to produce a successful personal brand, you must be authentic
- Building a personal brand will ensure more customers resonate with you
- Lastly, people by people – so be real and true when creating your brand
Need some more help and advice building your own personal brand? Engaging Websites can help. We are passionate about helping businesses create their own brand identity, working on websites and content that truly converts. One of our main goals is to take away the hassle and stress marketing can cause you, so you can focus on what you do best!
If you’d like any more information on building your own personal brand, or would like our help doing so, then please book a free 15 minute discovery call.